Those who currently play online bingo on their computers could increasingly start turning to their mobile phones to enjoy a game, it has been claimed.
Experts have said that the rise in use of mobile internet could change the face of online bingo and see more people ditching the PC and opting to use their phones.
Smartphones such as the new iPhone and Blackberry models allow people to easily access online bingo UK websites.
Speaking to MobileShop.com, the Bingo Association's communications manager Stephen Baldwin said: "Mobile bingo may juts open a new market because it provides a new channel for people accessing bingo."
Last month, Jackpotjoy struck a deal with Rapid Mobile Media which allowed players to access games through their mobile telephones.
Noel Hayden, CEO of Gamesys Group which owns the Jackpotjoy brand, said at the time: "With recent advances in handset technology, and reductions in data charges, 2008 is shaping up to be the 'year of mobile'.
"We are developing an exciting range of quality products which are all based on our existing Jackpotjoy game portfolio."
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